Data analytics is the art and science of taking huge amount of data and converting it into actionable information that provides a basis for tactical and strategic decisions at all levels of an organization.
Altos performs predictive analysis to derive new insights from existing information by detecting consistent patterns and correlations. From this data analysis comes insight into critical issues such as the measurable results of a sales campaign, trends in customer acquisition and churn, the identification of untapped cross-selling and up-selling opportunities, the detection of fraud, changes in customer preferences and the management of risk, to name just a few. Altos’s Data analytic solutions results in faster decision making cycles, improved revenue generation, measurable cost savings, repeatable process improvements, and sustainable competitive advantages in the marketplace.
Data analytics helps to extract the most out of your CRM and ERP applications. A customer centric data warehouse providing a unified view of customer data is integral to any successful CRM application. Our CRM data warehouse solutions combine our expertise in CRM with extensive experience in data warehousing.
Our analytical CRM data warehouse solution framework will enable:
- An Integrated view of the customer
- Campaign performance analysis
- Customer segmentation analysis
- Customer churn prediction
- Loyalty analysis
- Profitability analysis
- Enable Cross-selling and up-selling
- A data model to capture and track key indicators such as customer product holding, product usage, contact history and events
The CRM data analytics solutions can be broadly classified into two groups.
Customer analytics: Organizations gain a 360 degree view of customers. Customer profiles include demographics, behavior, preferences, purchase history, etc. This helps understand customer attrition rate, customer profitability, loyalty and buying patterns and motivators.
Marketing Analytics: Enables organizations to develop focused marketing strategies to target customers effectively. Targeted marketing efforts enable improved: market segmentation, cross-sell/up-sell opportunity identification, lead qualification, measurement of online campaign effectiveness, prediction of customer propensity to buy, measurement of sales performance.
Throughout the customer lifecycle, as you continue improving the way to Attract, Engage, Service and Support your Customers, insights drawn from you CRM analytics will prove vital. Our analytics solutions will provide timely and actionable data that can directly improve the bottom line.
Our experience includes: Siebel Analytics, SAP -BW, SAS, Oracle, Brio, Business Objects/Crystal Reports
